Stakeholder Management

In our seminar “Stakeholder Management” you will learn which persons, groups of persons or organisations are directly or indirectly affected by your project – in other words, you will find out which stakeholders you really have. In addition, you will learn how you should inform the stakeholders or involve them in the communication and whether and what influence they can have on the course of the project? In other words, you learn how to identify and analyze your stakeholders and develop the right communication strategy.

Ziele und Zielgruppe

Targetgroup: 

Executives, project leader/managers/employees, sub-project managers, employees from the project environment, project sponsors.

Goals: 

The goal of the seminar “Stakeholder Management” is to help you better understand processes in stakeholder management and to enable you to identify stakeholders, systematically analyze their needs and to get them excited about your project. A further goal is that you will be able to better assess important personality models and motivation theories in order to better assess different needs and apply the right communication strategy.

Inhalte

asics of stakeholder management

• Definition: What are stakeholders? What is a project?
• The processes in project management

Goals of stakeholder management

• Striving for common goals
• Exercising creativity

Identifying Stakeholders

• Stakeholders directly or indirectly affected by the project
• Stakeholders who want to be informed
• Stakeholders who can influence the course of the project
• Creating a stakeholder matrix

Stakeholder motivation

• Understanding the motivation of individual stakeholders
• Recognize and understand personality structures
• Motivating stakeholders

Stakeholder participation

• The project “present and convince stakeholders”
• The right communication strategy for your stakeholders
• Integrating stakeholders
• Identifying and solving conflicts at an early stage